‘Activate Your Money’ Available in Paperback at Barnes & Noble

Janine Firpo, co-founder of Invest for Better, has announced that her best-selling book, “Activate Your Money – Invest to Grow Your Wealth and Build a Better World,” is now available in paperback through Barnes & Noble and other retailers.

Activate Your Money” offers practical guidance and insights on values-aligned investing, and has been ranked as an Amazon best-seller in several categories including economics, business finance, and investment portfolio management.



Invest for Better’s curriculum and teachings are in part based on “Activate Your Money“. Its history is rooted in the personal financial journeys of the co-founders—both Ellen Remmer and Janine Firpo experienced challenges in transforming their own investment portfolios to align with their values and wanted to make the process easier and more joyful for others. The organization has had significant growth since its inception in 2019.

“I’m so honored to see ‘Activate Your Money’ have such great traction in its introductory year, and it was so exciting to see the movement we hoped to inspire be activated and actualized through the establishment of our non-profit, Invest for Better, that educates and forwards the vision of values-aligned investing,” Firpo said. “Having ‘Activate Your Money’ now available in paperback makes the information more accessible to a wider audience of readers and future values-aligned investors.”

Activate Your Money” can be purchased in paperback at most Barnes & Noble stores and online.



Janine Firpo featured on “Making Change With Your Money” Podcast Discussing Creating a Just Society Through Financial Investment

Janine Firpo, co-founder of Invest for Better, was recently featured on “Making Change with your Money Podcast“, a show about people who experienced a big life transition that changed their definition of financial success.

The “Making Change with your Money Podcast” is hosted by Laura Rotter, founder of True Abundance Advisors, a financial life planning and wealth management firm. Laura is also a member if Invest for Better.

Janine was interviewed in a recent podcast episode about how women can create a more just and equitable society through their financial investments. After a successful 35-year career in technology and international development, Janine has dedicated her life to investing in alignment with her values and helping other women do the same.




Janine shared several key takeaways during the interview and emphasized the importance of knowing your skills and strengths, trusting your intuition, utilizing your network, owning your strengths as a woman, and becoming more financially fluent. She believes that by understanding our investments and making investing decisions that align with our values, we can create a more just and equitable society.

You can find the episode here.


The “Making Change with your Money Podcast” is hosted by Laura Rotter, founder of True Abundance Advisors, a financial life planning and wealth management firm. Laura’s mission is to empower midlife professionals to use their money as a tool to create more freedom and flexibility. Laura spent 30 years successfully managing money for institutional investors including Citicorp and Para Advisors. In addition to her work as a financial life planner, Laura serves on the Advisory Council of Impact100 Westchester, a women’s collective giving organization engaging women in philanthropy in Westchester County, and volunteers with Savvy Ladies. I also teach financial literacy with My Money Workshop.

Financial Literacy is Not Enough

Every month our co-founders, Janine Firpo and Ellen Remmer, share their thoughts on a range of topics, some specific to Invest for Better and some not. These ‘opening letters’ are part of our e-newsletters and they provide a great glimpse into the happenings of our organization and larger community.

Letter from Janine Firpo
April 26, 2023


Dear friends,

This month, the American Bankers Association and others are celebrating National Financial Literacy Month. Financial literacy is defined as the “ability to understand the basic principles of finance, such as budgeting, investing, borrowing, taxation, and personal financial management. Although the word investing is included in the definition, it often gets short shrift when it comes to financial education. This is particularly true of the information provided to women. They are taught the basics, but then we drop the ball. Not only do we expect women to learn the more subtle art of investing on their own, our society tries to dissuade them from trying. 65% of finance articles written for women suggest that financial planning is difficult, yet 75% of features written for men tell them how to invest and grow their wealth.

Women are ready for something more. According to a 2021 study from Fidelity, 67% are now investing outside of retirement – compared to only 44% in 2018. And, 63% want to increase their understanding of financial planning and investing. Yet, only 33% see themselves as investors and only 19% see themselves as feeling confident enough to select investments that align with their goals. Doesn’t that feel like a bit of a disconnect to you? It means that half the women who are investing and want to learn more don’t even see themselves as investors and lack confidence in their financial abilities. We think that needs to change.

In addition, research shows that women are deeply concerned about the purpose of money and want it to have meaning beyond taking care of their financial needs and growing their wealth. As we strive to provide women with the tools and knowledge they need to succeed in investing, we must also recognize the importance of purpose-driven financial literacy and help women invest in a way that aligns with their values and goals.

As we celebrate Financial Literacy Month, let’s think beyond the basics and start imagining how we can provide women with the deep investment knowledge to create true prosperity for themselves and the broader world.





“Activate Your Money” Released In Paperback on April 4, 2023

The paperback version of “Activate Your Money: Invest to Grow Your Wealth and Build a Better World” will be released on April 4, 2023.


Unlike any other investing books out there, “Activate Your Money: Invest to Grow Your Wealth and Build a Better World” written by the co-founder of Invest for Better Janine Firpo, offers expert guidance, a uniquely woman-centered approach, and a focus on doing good while doing well.

It is a must-read for all women who want to step up their relationship with money and recognize the power they have to change the world through their investment decisions.

You can purchase the book here.


“Activate Your Money” & Invest for Better

Invest for Better core curriculum is in part based on “Activate Your Money“. The book is foundational to the 6-month course and is the best place for most women to start their values-aligned investment journey and transform their relationship with money. The courses are delivered through our unique Circle Experience, which offers the opportunity to learn and take action alongside other like-minded women.


From My Desk – Rain!

Every month our co-founders, Janine Firpo and Ellen Remmer, share their thoughts on a range of topics, some specific to Invest for Better and some not. These ‘opening letters’ are part of our e-newsletters and they provide a great glimpse into the happenings of our organization and larger community.

Letter from Janine Firpo
March 8, 2023


Dear IFB friends,

The picture window next to my desk provides a wonderful view of a 50-year-old tree that is surrounded by azalea bushes. As I work, I love looking out on the flowers and hummingbirds feeding there. But over the last several months, I have been seeing rain out that window. Lots and lots of rain. From atmospheric rivers to bomb cyclones, we have been experiencing torrential downpours and freezing temperatures that are extremely unusual in this part of the world. As a Bay Area native, I can attest to the fact that the weather is nothing like it was when I was growing up. Granted that was a long time ago, but still.

Don’t get me wrong! I welcome the rain. We Californians need it desperately, as we have also been facing extreme drought conditions and raging fires. But this is not normal and, sadly, we are not unique. Weather-related disasters are taking place all over the country and all over the world. Last year in the US, there were 18 extreme climate related events with losses of more than $1 billion each, according to the National Oceanic and Atmospheric Administration.

I don’t know about you, but I am tired of paying for the environmental realities that corporations are creating – and I am putting my money to work to end that inequity.

Invest for Better is pleased to be working with Ballentine Partners to develop our next Deep Dive course on investing with an environmental and climate lens. We are planning to launch this course in June. If you are as worried about the impacts of climate change as I am and want to take more concrete steps, then keep your eyes on our newsletter for more announcements about this groundbreaking course.

Warm Regards,




Janine Firpo featured in “Money & Relationships” Event by Linqto

Janine Firpo, co-founder of Invest for Better, along with Dr Ruth Shaber and Sheila Shroeder came together in dialogue to discuss the differences in how men and women traditionally think about investing, spending, saving, and money in general and how this might affect our lives and our relationships. This Linqto webinar took place on February 2, 2023.

View webinar here.

From the Linqto website: 

“Given that 45% of marriages end in divorce in the US, and money issues are the No. 1 thing couples argue about, this is a worthy conversation. Numerous studies have identified disagreements over finances as one of the top reasons couples seek marital counseling and one of the top reasons for divorce. And we know that families are often reluctant to talk about money with their children, but experts say that can create confusion and insecurity. So thankfully, they’re going to share how to successfully engage in financial conversations and collaboration with partners, parents, children, and others. However, it’s not a secret that people involved in committed relationships tend to perform financially well, maybe even better. Can a stable relationship help you achieve your financial goals? Ultimately, money can either build or break relationships so how can we make sure we avoid the later? After this conversation, we expect to come out with a better understanding and a clear mindset of what’s actually important and what we should pay attention to keep building relationships instead of breaking them, after all relationships and money tend to come hand-in-hand.”


You can learn more about Janine Firpo here.


Dr. Ruth Shaber, President & Founder, Tara Health Foundation

Dr. Ruth Shaber co-wrote “The XX Edge: Unlocking Higher Returns and Lower Risk” with Patience Marime-Ball. The book explores a new paradigm of gender-focused investing where more women are placed in decision-making roles and able to optimize their skills across all capital markets—leading to higher returns for individual investors and greater economic growth.  Dr. Shaber created the Tara Health Foundation in 2014 after more than two decades working on the frontlines of women’s health care at Kaiser Permanente. The California-based OB/GYN has since invested more than $70M in companies that help improve women’s health and in 2020 she made the Forbes’ Impact 50 list.

Sheila Schroeder, Regional Head of Business Development, Wealthspire Advisors

Sheila’s book “Let’s Talk About Money” will be published later this year. Sheila brings deep experience in the financial industry, on Wall Street, and in wealth management. Sheila has built and led divisions for top financial firms, directed investor relations for a hedge fund, led client development at Private Ocean Wealth Management, and is currently Regional Head of Business Development at Wealthspire Advisors. She is committed to several non-profits and volunteers her time focused on education, financial literacy, equal rights, and empowering women financially.


Linqto is a provider of liquidity in the private sector, providing accredited investors access to affordable investment opportunities in technology startups with a focus on unicorns.










Wealth Podcast – Book Club featuring Janine Firpo

George Grombacher asked Invest for Better Co-founder and author, Janine Firpo on his LifeBlood podcast and spoke to her about her personal life, her work, and why she put pen to paper to write her book, “Activate Your Money”.

Strategies to Move Toward True Values-Alignment with Your Money

Stephanie McCullough and Kevin Gaines hosted Invest for Better Co-Founder and author Janine Firpo on their Take Back Retirement podcast. They spoke about why impact investing matters and how you can start moving your portfolio into alignment with your values.

Legit Chix Episode 27 – Janine Firpo, Author, Investor & Social Innovator

In this podcast episode, Janine Firpo, Invest for Better Co-Founder and author of “Activate Your Money: Invest to Grow Your Wealth and Build a Better World,” speaks with the women of LegitChix about transforming the relationship that women have with their money and breaking the taboos related to their financial empowerment.

Seattle Angel Conference: “Angels from Venus” Panel Discussion

In this conference, Invest for Better Co-Founder and author of “Activate Your Money: Invest to Grow Your Wealth and Build a Better World,” Janine Firpo discusses her experience with value-aligned investing and specifically speaks about becoming an angel investor.