Why Shifting Gender Balance in Wealth Brings Ripple Effects

As women take impact investing by storm, the ripple effects are leading to more women in finance assuming leadership roles, with more female entrepreneurs reaping the benefits. Today, as the United Nations recognizes International Women’s Day 2019 with the theme #BalanceforBetter, the shifting gender balance in wealth shows that when women hold the reins of capital, the outcome is that investments that generate positive social and environmental impacts often win top priority.

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Should Women Be Investing Differently Than Men?

There appears to be some debate among financial advisors about whether women need to invest any differently than men, simply because they’re women.

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Here We Go

We began with a simple question

Could an intentional and strategic focus on women be pivotal to accelerating the growth of the impact investing ecosystem and help to ensure that it is inclusive and transformational? The answer, we believe, is yes. Research shows that women are overwhelmingly interested in investing according to their values, yet only 40% of women have integrated sustainability into even a portion of their investments and many fewer have made impact investments.  The time to change that is now. Women are controlling more and more of the world’s wealth. They are speaking up and strengthening their impact on issues that matter. Women can further amplify this collective voice, and find personal fulfillment and agency, through purposeful investing. In so doing, they will lead the way in developing the field at large.

So what is Invest for Better?

In the 2018 Road Map for the Future of Impact Investing, the Global Impact Investing Network (GIIN) called for the field to “launch a broad, global campaign to reshape mindsets about the role of capital in society.” Invest for Better responds to that call for action. We aim to make it easier for women to do what they want to do—invest with purpose—by addressing their need for information, inspiration, community, and support. Our national visibility and activation campaign shares moving stories of all kinds of women impact investors, curates some of the best learning resources, connects women to like-minded communities, and invites them to take a range of simple action steps. We have launched the first Invest for Better Circles—small, peer-to-peer learning and activation groups—and will provide a toolkit and support to others who want to start circles around the country. Please have a look around the site to learn more.

Who are we?

The Invest for Better campaign was created through the collaborative efforts of dozens of women investors, donors, and field leaders. I became a passionate champion for helping women activate their capital for better after my own personal journey along that path. As a result, I feel connected to my assets in a very personal and powerful way. It’s not just about what they are doing for me, but how they are shaping the world I want to live in and leave for my children.

We are a non-profit, non-transactional, open-source initiative, housed at The Philanthropic Initiative (TPI), and overseen by a phenomenal Steering Committee.  We do this because we are passionate about the impact investing movement’s potential to produce transformational change in our society and believe that women can and should lead the way.

Join us! 

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